π I Connected Claude to Kit. Then the Feedback Loop Surprised Me.
The Connection Engine
AI is the engine. Relationships are the point. A weekly look at how experts with something worth saying actually get heard. Join 1,300+ readers. β‘
π― I'm Jon Leland, AI Creative Director at ComBridges, with four decades of communications craft behind me. Every week I show the work: the tools, the judgment calls, and the systems behind amplifying a message that deserves an audience. It's for purpose-driven experts, authors, coaches, and business owners who'd rather spend their time on their work than on their marketing. Use AI well. Stay human. Build what matters.
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AI Creativity Chroniclesβ Use AI Well. Stay Human. Build What Matters.
πͺ Two worlds that never spoke
For years, my writing lived in one place and my email sending lived in another. Copy, paste, guess, repeat.
AI is the engine. Relationships are the point.
Then Kit shipped an MCP. That's a technical term for something simple: a doorway. It lets Claude Cowork talk to my Kit email marketing account on my behalf. It pulls data out, pushes work back in, without me leaving my editor. No new dashboard to learn. No robot running my business.
Most people don't know you can do this yet. And the connection itself isn't the interesting part. What it makes possible is.
Three feedback loops opened up, and each one might change how you think about your own email:
βοΈ Loop one: feedback on the writing
Claude can now look at what I've actually sent. Not a style guide I wrote about myself, but the real emails, the real rhythm. So before a new draft goes anywhere near a subscriber, I can pressure-test it against my own body of work.
This enables a new level of critique before I hit send.
π Loop two: feedback from the numbers
I asked Claude to pull a year of a client's send history straight from Kit. It came back with the numbers (my "resends to unopens" were stuck around 10%) AND a suggestion I wouldn't have made on my own: stop resending with the same subject line. Those readers already passed on it once.
Small change. Real results. And here's what gets me: the data was sitting there the whole time. It just needed someone (something?) to ask it a question.
βοΈ Loop three: build the boring parts once
The third loop is quieter. I set up custom workflows so new subscribers land in the right sequence, tagged and welcomed, set up to succeed from message one.
Build it once; it runs quietly after that.
None of this is automation for its own sake. It's the unglamorous plumbing that makes consistency sustainable.
π§ Why this matters (the equation underneath)
Here's what struck me once I saw all three loops working together. This is my Human First Connection Engineβ’ framework, running in real time:
β
The writing loop protects authenticity. The workflows protect consistency. The numbers tell me whether trust is actually building. And I stay in the driver's seat the whole way. AI is the engine; relationships are the point.
The tools change every quarter. The equation doesn't.
π Want to see what Kit can do now?
If you're not on Kit (or haven't looked lately), it's worth a fresh look. They keep shipping features worth knowing about, and the MCP is just one. Subscriber Signals and the updated landing page builder are other favorites of mine.
(That's my affiliate link. Using it supports my work at no extra cost to you.)
π¬ Your turn
Where in your business is data just sitting there, waiting for someone to ask it a question? An email platform, a spreadsheet, a year of invoices?
Run the experiment. Then hit reply and tell me what you find. I read every response, and I'd genuinely love to hear.
π If you'd rather have this built for you
This kind of systemβyour voice, your list, your relationships, with AI doing the heavy lifting and a human creative director in the loop (me)βis exactly what I build for clients through the Human First Connection Engineβ’.
If this edition made you curious, I'd love to talk.
AI is the engine. Relationships are the point. A weekly look at how experts with something worth saying actually get heard. Join 1,300+ readers. β‘
π― I'm Jon Leland, AI Creative Director at ComBridges, with four decades of communications craft behind me. Every week I show the work: the tools, the judgment calls, and the systems behind amplifying a message that deserves an audience. It's for purpose-driven experts, authors, coaches, and business owners who'd rather spend their time on their work than on their marketing. Use AI well. Stay human. Build what matters.
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