1 DAY AGO • 1 MIN READ

🎬 How Sora AI Video Isn’t Replacing Creativity — It’s Amplifying It 📣

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Weekly AI Tips to Spark Your Marketing Mojo

🎯 Jon Leland's Mission: I empower social media and digital marketing professionals to master AI tools quickly, transforming overwhelm and content burnout into streamlined productivity and enhanced, human-first creativity.

AI Creativity Chronicles
Weekly AI Tips to
Spark Your Marketing Mojo

🎙️ “AI isn't a threat to our creativity,
it’s a megaphone for it.
— Jon Leland

Experimentation is the best way to learn, and the video below was created while experimenting with Sora 2, OpenAI’s latest, controversial text-to-video model and app.

One way that my creativity got amplified by Sora is this 9-second video. I only gave Sora a simple prompt:

"@joncombridges is on a mission to span the Grand Canyon Gap between people and technology."

Watch this video to see how this AI auto-imagines multiple scenes and writes scripts based on that simple prompt.

As rough as this is, I feel like it gave my mission new life!

🎥 What I’m Learning

Exploring Sora 2 hasn’t been some film school-style cinematic lesson — it’s more of an ongoing creative conversation with a sometimes wildly creative thought-partner/collaborator.

And while AI expands creative potential, it’s also generating a lot more media slop: content without clarity or purpose.

That’s why our human-in-the-loop creative discernment matters more than ever. The more powerful the tools, the more each of us needs a strong creative compass.

💭 Closing Question

AI can amplify our creativity — not by doing the work for us, but by giving us new ways to play, experiment, and learn.

So the question becomes:

How can we use AI to create better, not just more? 🤔

👇 Join the Conversation

As I often recommend, I'm focusing more on some social media channels than others. Currently, my focus is on TikTok and YouTube, with an occasional side of LinkedIn, Instagram, and Sora (yes, Sora is a social media app as well as a video generator... and fun, in my opinion.)

If you'd like to continue this conversation, I'd be delighted to hear from you via a reply to this message, a comment, or a share on any of the social channels above.

See you (and/or your avatar) there! 😁

Stay creative,
Jon

113 Cherry St #92768, Seattle, WA 98104-2205
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Weekly AI Tips to Spark Your Marketing Mojo

🎯 Jon Leland's Mission: I empower social media and digital marketing professionals to master AI tools quickly, transforming overwhelm and content burnout into streamlined productivity and enhanced, human-first creativity.