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AI Creativity Chronicles Making Marketing Fun Again, One Week at a Time |
🎬⚡ AI Just Flipped the Script on Video Production—Are You Watching? 👀
Every now and then, creative video people make me grin like a kid who just found a new kind of candy. Last week, this happened twice!
💰🚫 No Budget Commercial
This spec commercial for Liquid Death was created entirely with Google’s Veo 3 video AI. No budget. No brand involvement. Just a few bold creatives with great taste and a twisted sense of humor.
This is a prime example of a new rule of creative work:
AI is the paintbrush. Human taste is the art.
This wasn’t “push a button, get magic.” It was a vision, shaped and styled by humans, brought to life with AI.
As Gary Vaynerchuk says, today's creative work is not about being a mason laying bricks—it’s about being the architect. We humans are the only ones with the taste necessary to create good art.
🎬 On a More Apocalyptic Note…
Post Scarcity Blues, by Matt Zien, is part sci-fi short, part indie music video. It’s satirical. It’s strange. It’s incisively sharp. And yes, it's an AI-powered music video production. (It also might make you even more nervous about the future.)
Similarly, the most impressive thing about this video is not that it was made with AI. The most impressive thing is that Matt Zien had the vision, the guts, and the taste to pull it off. (And, yes, it would not have been possible without AI or a friggin' huge budget. 💸 )