🌷 What your readers get for their attention

In this issue → Why your own site is the hardest one to build → Reframing an offer that keeps evolving → From years overdue to built in days Is Your Content Worth Someone’s Attention? Getting attention takes creativity. Rewarding attention builds trust. Everyone wants attention. But there’s a more interesting question than how to get people to click: What do they get in return? A website, newsletter, video, or social post is one touchpoint in an ongoing relationship. Each one is a chance to...