AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time š¬ā” AI Just Flipped the Script on Video ProductionāAre You Watching? š Every now and then, creative video people make me grin like a kid who just found a new kind of candy. Last week, this happened twice! š°š« No Budget Commercial This spec commercial for Liquid Death was created entirely with Googleās Veo 3 video AI. No budget. No brand involvement. Just a few bold creatives with great taste and a twisted sense of humor....
8 days agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time šš¤ From Video Lessons to Living Study Guide: My New AI Course Hack You know that feeling when something just clicks?I had one of those lightbulb moments this weekā¦ and Iām kinda thrilled with what I discovered. š„³ NotebookLM helped me leverage my course videos into an interactive knowledge base that will be accessible to everyone who takes the course. āØ Iāve started bringing all the video modules from my upcoming course,...
19 days agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time Video. Production. Transformed. Only the truth is funny, so the reality of how AI is transforming video & film production is best underscored by funny video storytelling. The hilarious parody of video/film production below shows & tells a ton about the revolution that's happening in the world of AI video (and it's a lot less scary than last week's clip š.) It bears repeating that this isnāt stock footage or some kind of...
about 1 month agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time Prompted. Performed. Unbelievable. What if I told you an AI just helped write, direct, and perform an entire short film that includes a global multi-racial cast and the mind-bending nuance of sci-fi TV like Black Mirror or Twilight Zone? (Not to mention the thought-provoking human creativity of YouTuber āPutchuonā.) Thatās what youāll find in this video made entirely with Googleās next-level AI video & audio generator, Veo...
about 1 month agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time Image conjured with Ideogram.ai. Text rendered in Canva. Hey there, You probably didnāt expect finger painting to show up in a conversation about AI. But tapping into that same spirit of childlike curiosityāhands in the color, no rules, just playāis exactly what helped me experience one of the most breathtaking AI creative breakthroughs Iāve seen: Googleās new Veo video AI. To help my friend Vince Casalaina and his...
about 2 months agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time Creative Curiosity, Meet Professional Validation Last week, I shared how an AI-generated avatar named Abigail helped me refine messaging, explore personas, and rethink video content. This week?That experiment is now being featured on the National Institute for Social Media (NISM) blog ā a hub for certified social media strategists. šÆ Same creative journey, but with a deeper, more professional lens: How AI tools like...
about 2 months agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time AI Avatars: More Than a Trend, A Tool for Marketing Insights Last week, you met Abigail ā my fully AI-generated avatar spokeswoman. This week, I produced a short video that pulls back the curtain on the AI-enhanced creative process that brought her to life ā and what it reveals for marketers and creators. šÆ Learn how AI avatars can: Help clarify your message and tone Bring your ideal audience persona to life Accelerate...
2 months agoĀ ā¢Ā 1 min read
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time Sheās Not Real, But the Creativity Is. If AI tools are evolving at lightning speed ā and they are ā then creative marketers have two choices: š Hesitate and get left behind š Or experiment boldly and stay ahead of the curve I chose option 2. Meet Abigail, my new AI-generated spokeswoman: Sheās not just a gimmick. Sheās a living experiment in whatās now possible with: ChatGPT (for script co-writing & image prompt) Ideogram...
2 months agoĀ ā¢Ā 1 min read
Creativity ChroniclesUnlocking Creative Joy, One Week at a Time Hey Reader, The Creative Edge Today: Human + AI in Sync AI isnāt the enemy ā itās an amplifier. The creative edge comes from being a smarter, more human partner with AI. Thatās not just a theory ā itās what creative leaders are doing right now. Co-created with Ideogram.ai In my latest episode of Video Mojo, I talk with my long-time collaborator Vince Casalaina, a passionate documentary filmmaker with a story that mattersā¦ and a...
2 months agoĀ ā¢Ā 1 min read