I've always loved this George Harrison lyric:

This concept reminds me of the importance of vision, intention, and strategy in everything, including business and creativity. It also connects to my experience in playing with the exploding number of creativity-enhancing tools that are emerging from the AI revolution.

For this newsletter, I've played with three different image generation platforms to get three variations on this theme.

Ironically, with all these new choices, we also get new possibilities; yet if we don't focus on what we want, nothing meaningful (however we define that) will be created.

The importance of knowing where you are going has been underscored for me this week as I've been developing the ability to craft custom GPT-powered knowledge bases that streamline content creation, maintain consistent brand voice alignment, and drive better-targeted content marketing.

It's an extraordinarily powerful new creative strategy that also requires basic business planning so that the GPT knows, for example: WHAT is your mission? HOW do you want to serve? And WHO do you want to serve?

All the new tools in the world won't get you anywhere specific unless you know where you want to go. Make sense?

Please let me know how I can serve you. OK?

Whatever you decide to do, wherever you choose to go, happy creating!