🎯 Jon Leland's Mission: I empower social media and digital marketing professionals to master AI tools quickly, transforming overwhelm and content burnout into streamlined productivity and enhanced, human-first creativity.
🌟 Find Your Way in AI: Exploring Creativity with Intention 🎯
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I've always loved this George Harrison lyric: This concept reminds me of the importance of vision, intention, and strategy in everything, including business and creativity. It also connects to my experience in playing with the exploding number of creativity-enhancing tools that are emerging from the AI revolution. For this newsletter, I've played with three different image generation platforms to get three variations on this theme. Ironically, with all these new choices, we also get new possibilities; yet if we don't focus on what we want, nothing meaningful (however we define that) will be created. The importance of knowing where you are going has been underscored for me this week as I've been developing the ability to craft custom GPT-powered knowledge bases that streamline content creation, maintain consistent brand voice alignment, and drive better-targeted content marketing. It's an extraordinarily powerful new creative strategy that also requires basic business planning so that the GPT knows, for example: WHAT is your mission? HOW do you want to serve? And WHO do you want to serve? All the new tools in the world won't get you anywhere specific unless you know where you want to go. Make sense? Please let me know how I can serve you. OK? Whatever you decide to do, wherever you choose to go, happy creating! |
Weekly AI Tips to Spark Your Marketing Mojo
🎯 Jon Leland's Mission: I empower social media and digital marketing professionals to master AI tools quickly, transforming overwhelm and content burnout into streamlined productivity and enhanced, human-first creativity.
AI Creativity ChroniclesWeekly AI Tips to Spark Your Marketing Mojo From AI Chaos to Creative Control How One Marketer Reclaimed Her Voice—And You Can Too Image conjured with Ideogram based on a creative conversation with ChatGPT. We’ve all had our “head in the sand” moments with AI. This is true even for smart, experienced marketers. That’s why this testimonial about my course, "Prompted to Create," from marketing strategist & writer Lee Doyle is important: “As someone from an old-school...
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time 🎬⚡ AI Just Flipped the Script on Video Production—Are You Watching? 👀 Every now and then, creative video people make me grin like a kid who just found a new kind of candy. Last week, this happened twice! 💰🚫 No Budget Commercial This spec commercial for Liquid Death was created entirely with Google’s Veo 3 video AI. No budget. No brand involvement. Just a few bold creatives with great taste and a twisted sense of humor....
AI Creativity ChroniclesMaking Marketing Fun Again, One Week at a Time 📚🤖 From Video Lessons to Living Study Guide: My New AI Course Hack You know that feeling when something just clicks?I had one of those lightbulb moments this week… and I’m kinda thrilled with what I discovered. 🥳 NotebookLM helped me leverage my course videos into an interactive knowledge base that will be accessible to everyone who takes the course. ✨ I’ve started bringing all the video modules from my upcoming course,...