🎯 Excitement Is Not a Strategy

AI Creativity Chronicles
Because it's never too late
to play with the future.

🎬 Practicing in Public

This is one of my new, daily Practicing in Public videos on TikTok — a little series I started as my own experiment in Following the Juice. 🧭 Short, unpolished, thinking-out-loud video riffs. A way to show up, stay creatively awake, and let the ideas find me in real time instead of waiting until I've got them perfectly figured out.

This particular one got at something I've been chewing on for a while. 👇

Acceleration without intention is just noise. Or worse."

🤔 The question nobody seems to ask

I'm deeply excited about the AI revolution — no doubt more than most people my age. But I don't want to be distracted by it like a "shiny object." ✨

Excitement is not a strategy.
I've lived through the internet revolution and the digital video revolution. I know what a genuine tectonic shift feels like. 🌊 This is one. But tools don't provide meaning by themselves.

AI is a tool, not a destination.
The real question isn't what can it do?
It's what are we using it for?

For sure, to me at least, it's not about making money more quickly.

🧭 Following The Juice

Finding meaningful work is not a no-brainer, and it's not simple.

The guidance I use, I call Following The Juice. What lights me up? In a recent conversation with a group of business owners, I named it The Joy Filter. Where is there authentic enthusiasm? 🔥 Where does the energy actually move?

For me, right now, one of the answers is: daily videos. 🎥 Which is why my new TikToks exist. It's not a content strategy. It's a practice. A way of staying in the conversation with my own curiosity expressed, no longer private.

💬 Your turn

What are you solving for?

What are the questions, the challenges, the things you actually care about that AI can help you accelerate and amplify?

Tell me. 📩 Reply to this email. I read them all.

(And if you want to follow along with my daily Practicing in Public video series, it's on my TikTok. I'd love to hear from you there. 👋)

🚀 If you're ready to move from tools to strategy

This is the conversation I have with clients every week — helping founders, coaches, and experts translate their AI excitement into videos, websites (yes, I still do websites 😁), and strategy that actually builds their authority.

👉 [Book a free convo]

I'd love to hear where you are and where you want to go.

Creatively yours,